FROM OUR FOUNDER, MARK
“I rescued my beloved bulldog, Elsa, in 2017 and life was never the same."
Apart from quickly realising that…
She was the boss of me rather than the other way around,
I had to deal with multiple shoe casualties.
No matter what I bought, nothing seemed quite as appealing as my shoes. One day, when Elsa had ignored yet another chew toy in favour of my trainers, my Mum said, “I’m surprised they don’t make toys in the shape of shoes…” and there you have it.
I started to explore creating a shoe shaped toy, but Elsa was more drawn to dental chews. There I saw an opportunity to create something that can positively impact dogs’ health, as well as being fun and designed with style and substance in mind.
So now we both win. I’ve got my shoes back, and Elsa has her own Schews.
Our pack code
Top-dog standards
We really care about dog’s health so will never compromise on the premium quality of our ingredients and products. It’s what makes us different and it’s where we make an impact.
Chase the adventure
Schews was born from a small idea in an everyday conversation, with our Founder having no previous industry or product business experience. Yet we saw the opportunity and made it happen. Life’s too short to not go for it.
Watch your pawprint
Looks do matter
In this industry you often have to choose between style or substance; well not here. Our Schews are designed to look the part (and smell the part) as well as benefit your dog’s health.
Make people smile
Our dogs make us smile everyday, so we want to do our bit to spread some joy.
Bringing Schews to life
From our founder, Mark.
“I’ve never worked in the pet industry nor have I ever created and launched a product. But our dogs make us do crazy things don’t they; so here I am.
Proud owner of a dental chew company that’s taken me 5 years to launch, when I thought it would take 6 months. And oh boy what a rollercoaster it’s been. I’ve loved the creativity of designing the product and brand. But the months and months of raising funds and sorting the manufacturing have definitely tested my sanity.
The positive feedback I’ve had from market experts and consumers is what’s kept me moving. I know there’s a chance for Schews to benefit dog’s health and bring some creativity to an otherwise dull product category. And being voted in the top three ‘up and coming brands to watch in 2024’ by Innovative Petcare sponsored by Purina, sure was a helpful boost.
So here we are!
Schews is out in the world and I’ve got big plans.”